The Swisstek Story
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Launched in 1996 by Valley resident Kunal Naik as a family business with the aid of his father, Swisstek has led the resurgence in petite Swiss watch formulating and emerged as an international luxuriousness Swiss-made watch brand synonymous with bold designs that comprise rare and distinctive elements.
Nearly 15 years later, today Swisstek is a $1.5 million company with watches that are sold in 50 stores all over the U.S., 50 throughout Europe, as well as stores in Singapore, Hong Kong and India, and a strong presence in Abu Dhabi, Dubai, Kuwait City and Qatar. Developing the Swisstek brand at a time when inheritance Swiss watchmaking was being outsourced to big volume-based constructing practices, Swisstek is one of few companies to work totally with these petite watchmakers for inspiration, influences and as a source for quality constituents for Swisstek’s collections. With the conception and design of each timepiece formulated in Phoenix, and portions of modification developing taking place in the U.S., the company’s Swiss counterparts stay involved supplying counsel and input on these processes.
Each Swisstek watch is developed as a fixed edition and is crafted from the most eminent quality, cutting-edge materials and Swiss-made movements, from high-performance tungsten to dynamic Finnish stainless steel. Incorporating distinctive elements not found in traditionalisti watch collections, Swisstek produces bold and distinguishable designs with natural colored diamonds, sapphires and emeralds. Natural diamonds are peculiarly rare as the natural procedure to invent these one-of-kind red, pink, purple and chocolate stones requires the perfective combining of physical conditions, followed by meticulous sorting and assessment by Swisstek pros for each timepiece. With each timepiece personally inspected by Naik, all diamonds employed are also hand-selected.
“I’ve always been mesmerized by the intricacies of a watch, what goes into creating each piece and how they are designed,” said Kunal Naik, CEO of Zee’s International, architect and manufacturer of Swisstek. “There are over 200 pieces inside each watch and our doctrine is that each and each component, motion and material is necessary to creating a high-quality, luxuriousness timepiece.”
